Earlier this week The Economist reviewed an upcoming book called “Barack, Inc: Winning Business Lessons of the Obama Campaign,” and found that CEOs on Wall Street could do far worse than following in our new Commander in Chief’s footsteps. As in, they have done far worse and the economy’s in the crapper because of it. From the article:

Over the past couple of decades politicians have been urged to learn from business; now, the authors say, the tide has turned. They ask: “What if it turns out that business has more to learn from politics than the other way around? What if Mr Obama’s extraordinary campaign was a feat of managing ideas, people and technology on a scale so massive and demanding that historians rank it as a sort of Manhattan Project of presidential politics?”

The authors draw three main lessons from Mr Obama’s leadership of his campaign. First, “Be cool”. This turns out to be about temperament rather than fashion sense. Mr Obama focused on his goal and ignored distractions. He corrected problems without blaming people. He could adjust to the needs of the moment, play hardball only when necessary and lead without losing his humility. He has retained this quality even after his campaign, admitting he “screwed up” after two of his cabinet nominees had to withdraw over non-payment of taxes.

Lessons two and three are “Be social,” as in use Twitter and Tumblr, and “Be the change,” which basically means follow lessons one and two. Not rocket science, but then again neither is don’t buy a new corporate jet when the government just gave you a $50 billion bailout.