Another Waste of Time
People who go online to donate to charity for the first time often do not return to the Internet to make later gifts. »

“Direct mail may not be a Maserati, but it’s very effective because it is very highly evolved,” said Lori Held, membership marketing director at Trout Unlimited. “We know how to ask for money using the mail, but most organizations are still trying to figure out how to do that online.”

Posted 3 years ago